Pap: The Sequel

by Omatic Design

This will definitely be remembered, at least I hope it will. Gap has reverted back to their old logo in response to overwhelming public venom.

What I take from this is a profound validation of the creative work we do. All the metrics, studies, data, brand babble and other marketing tools are meaningful parts of the equation, but nobody on the street gives a rat’s furry rear end until you get to that equal symbol.