Generic Post

by Omatic Design

It is what it is.

WHEN I WAS a little bastard in design school, I always thought the most perfect project in all the world would be to create institutional packaging for food products.

No strategy, no standards, messaging or brand babble. Just a broad, one-off, utilitarian (but creative) gesture explaining the simplest of facts: Dude, there’s popcorn in this bag! This could be either a sub or a hoagie or a grinder! This DEFINITELY contains peanuts!

I never got to have my “Thanks-A-Mint” opportunity but it still has an idealistic appeal…